Sensory analysis drives sales? A clever use of consumer analysis techniques

The organic production techniques are increasing wine worldwide, due to the ever-growing awareness of the consumer and to a greater attention to the environment on manufacturing company’s side. Also, it is most often the best expression of both the grape and also the terroir, the land and environment in which it is grown.

Produced in the homonymous territory, in Tuscany, its existence dates back to medieval times. Since 1927, the producers of this fine wine have been united in a Consortium: “Consorzio del Vino Chianti” that nowadays contributes to its promotion, making it known all over the world.
One of the companies from the Consortium decided to partner with Smart Sensory Solutions with the goal to be the first Tuscan winery to achieve the “Organic” certification in Brasile.
The result was achieved through a clever use of consumer analysis techniques and thanks to the combined work of several profiles within the company: from the oenologist to the export manager to the quality control experts. In this way, the winery has managed to start the distribution of its bottles in Brazil and to support its importers in the various sales phases.
The exported wines’ denomination are Toscano Rosso IGT, Toscano Bianco IGT and the Chianti DOCG which is produced with organic techniques. This latter label matches an increasing consumer sensitivity towards environmental issues and sustainable production techniques. Awareness of new market trends remains an important starting point in the launch of export strategies.

Before making an investment that will necessarily imply some changes in the production methods of the company, it is necessary to make sure t