Consumer science is the discipline that delves deep into people’s needs, preferences, and behaviors, with the goal of transforming collected data into winning strategies for products and services. Within this framework, consumer tests and surveys hold a central position. When well-designed, these tools make it possible to collect direct feedback, measure customer satisfaction, identify emerging trends, and validate market hypotheses with a level of accuracy that can mean the difference between a successful product and a missed opportunity.

However, the real value of surveys lies not only in their ability to capture an accurate snapshot of consumer perceptions but also in their potential to be used as a foundation for targeted interpretations, in-depth analyses, and strategic innovation. Knowing how to design an effective survey—and, above all, how to interpret the results—is what allows a company to move from a simple list of answers to solid, data-driven business decisions.

In this context, Smart Sensory Solutions presents its latest innovation: the AI-based Survey Tool, a solution that combines speed, flexibility, and precision in the creation of complex surveys. Its technology leverages state-of-the-art artificial intelligence to generate, in just seconds, fully structured questionnaires with conditional logic, branching, and modular design—starting from a simple text prompt.

The tool allows you to select the survey’s language, making it easy to adapt to different markets and audiences. You can also choose the LLM model that best suits your needs: the proprietary QWEN3 30B model—engineered for high performance in complex scenarios—or public models like ChatGPT.

Every generated survey is fully customizable: you can edit, expand, or refine each section, set additional questions, define specific logic flows, and configure answer formats that best match your study. All this is made possible through a simple, intuitive interface that supports drag & drop and copy & paste, allowing for agile management even without advanced technical skills.

Another strong advantage is the ability to integrate the Survey Tool with Smart Sensory Solutions’ Sequence Tool: this integration enables you to combine surveys and sensory tests into a single workflow, with randomized sample presentation capabilities. This makes it ideal for multi-stimulus studies or complex experimental designs where controlling variables is crucial.

A company producing eco-friendly systems and accessories for coffee preparation. The goal is to understand how to clearly and effectively communicate the product’s sustainability on the label, through a survey that collects detailed information on consumption habits, preferences, and consumer attitudes

I would like to create a survey to determine coffee consumption habits and preferences, as well as consumer attitudes toward sustainable alternatives. Include a series of questions to determine sociodemographic characteristics, dietary habits, and personality traits to create a detailed consumer profile. The study aims to identify a clear and effective labeling system to communicate coffee sustainability. Add information about privacy and the processing of personal data to the initial section of the survey, requesting explicit consent to its use. If the consumer declines consent, include a conditional question that directs them to the survey’s closure.

In just seconds, the tool generates a multilingual survey (for example, in Italian and English) with an introduction dedicated to privacy and GDPR compliance, including an explicit consent request for data processing. If the consumer refuses, a conditional question is triggered to close the survey, ensuring consistency and quality in the response flow.

The questionnaire includes questions on coffee consumption habits, preferences for sustainable alternatives, personality traits, dietary habits, and sociodemographic characteristics—allowing the creation of a detailed consumer profile. The structure is designed with branching logic, the option to randomize samples or visual messages, and settings optimized for comparative testing of labels and sustainability claims.

Everything is instantly editable through drag & drop and copy & paste, giving the company full control over every element of the survey. The result is a professional tool, ready to deliver valuable insights for strategic decisions on product development, labeling, and consumer communication.

Take your research to the next level

The new AI-based Survey Tool from Smart Sensory Solutions transforms the process of creating surveys and consumer tests into a smooth, fast, and highly analytical experience. It’s the perfect solution for anyone looking to obtain reliable insights in reduced timeframes—without compromising on methodological quality—and to integrate these insights into actionable strategies.

We look forward to seeing you in Philadelphia at Pangborn 2025.