Product innovation and method
GreyFox is the consulting service by Smart Sensory Solutions designed to support companies across the entire product innovation lifecycle: from ideation and prototyping to validation and market launch. With GreyFox you can answer key questions such as:
What are the most appreciated features of my product?
Is the market segmented? What drivers define its structure?
What does my packaging and claim really communicate to the target audience?
Is my product positioning aligned with the key decision-making drivers?
Method and vision
The GreyFox method: scientific vision, actionable results
We help companies and research institutions understand consumer perception and turn it into concrete levers to improve product formulation, communication, and positioning.
We combine:
- Professional sensory analysis
- Advanced consumer research
- Predictive and quantitative models
We work with real consumers, in real contexts, to deliver insights that R&D, marketing, and innovation teams can act on immediately.
A tailored path
A customized path for every company
GreyFox co-designs with each client a tailored strategy based on real needs and measurable goals.
We work with companies in the food, cosmetic, FMCG, and retail sectors, as well as research bodies and universities.
With GreyFox you can:
Be prepared to innovate
Want to boost the success rate of your next product?
Contact the GreyFox team to start a scientific, concrete, and tailor-made advisory journey for your business.
