{"id":7661,"date":"2026-03-31T16:17:03","date_gmt":"2026-03-31T14:17:03","guid":{"rendered":"https:\/\/www.smartsensorysolutions.com\/?p=7661"},"modified":"2026-03-31T16:17:03","modified_gmt":"2026-03-31T14:17:03","slug":"shelf-life-lapproccio-sensory-consumer-per-misurarla-davvero","status":"publish","type":"post","link":"https:\/\/www.smartsensorysolutions.com\/it\/shelf-life-lapproccio-sensory-consumer-per-misurarla-davvero\/","title":{"rendered":"Shelf Life: l\u2019approccio sensory &#038; consumer per misurarla davvero"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right-small:0px;--awb-padding-bottom-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:20px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:0px;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.2;\"><h3>In arrivo il Webinar AITA con Smart Sensory Solutions.<\/h3><\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:left;\"><p>Determinare correttamente la shelf life di un prodotto alimentare non \u00e8 pi\u00f9 solo una questione di parametri tecnici o di stima basata su indicatori qualitativi.<br \/>\nOggi le aziende hanno la necessit\u00e0 \u2014 sempre pi\u00f9 concreta \u2014 di conoscere la reale durata di vita dei propri prodotti in relazione al comportamento del consumatore.<br \/>\nProprio questo sar\u00e0 il focus del webinar organizzato da Smart Sensory Solutions, in collaborazione con Grey Fox e AITA \u2013 Associazione Italiana di Tecnologia Alimentare.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:20px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.2;\"><h2><strong>Perch\u00e9 parlare oggi di shelf life in chiave consumer<\/strong><\/h2><\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-content-alignment:left;\"><p>Molte aziende continuano a definire la shelf life sulla base di dati tecnici e marker qualitativi, senza considerare un elemento fondamentale: <strong>la percezione e l\u2019accettabilit\u00e0 del prodotto da parte del consumatore nel tempo<\/strong>.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-content-alignment:left;\"><p>Questo approccio pu\u00f2 portare a valutazioni non allineate al mercato, con impatti su qualit\u00e0 percepita, posizionamento e gestione del prodotto.<\/p>\n<p>Oggi, invece, sono disponibili metodologie pi\u00f9 evolute che permettono di:<\/p>\n<\/div><ul style=\"--awb-iconcolor:#00a6db;--awb-line-height:25.5px;--awb-icon-width:25.5px;--awb-icon-height:25.5px;--awb-icon-margin:10.5px;--awb-content-margin:36px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon icon-accountant-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>integrare dati sensoriali e comportamento del consumatore<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon icon-accountant-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>ottenere valutazioni pi\u00f9 affidabili e realistiche<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon icon-accountant-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>supportare decisioni strategiche su sviluppo e aggiornamento prodotto<\/p>\n<\/div><\/li><\/ul><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:20px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:0px;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.2;\"><h2><strong>Metodologie pi\u00f9 semplici, risultati pi\u00f9 solidi<\/strong><\/h2><\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-content-alignment:left;\"><p>Rispetto al passato, le tecniche per la valutazione della shelf life sono diventate <strong>pi\u00f9 accessibili e allo stesso tempo pi\u00f9 performanti<\/strong>.<br \/>\nQuesto consente anche alle aziende di adottare un approccio strutturato senza complessit\u00e0 operative eccessive, migliorando al contempo l\u2019efficacia delle analisi.<br \/>\nIl webinar offrir\u00e0 una panoramica concreta su questi strumenti, con un taglio applicativo pensato per chi opera quotidianamente su prodotto, qualit\u00e0 e innovazione.<\/p>\n<h2><\/h2>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:20px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.2;\"><h2><strong>A chi \u00e8 rivolto il webinar<\/strong><\/h2><\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-content-alignment:left;\"><p>L\u2019incontro \u00e8 pensato per professionisti del settore alimentare coinvolti in:<\/p>\n<\/div><ul style=\"--awb-iconcolor:#00a6db;--awb-line-height:25.5px;--awb-icon-width:25.5px;--awb-icon-height:25.5px;--awb-icon-margin:10.5px;--awb-content-margin:36px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon icon-accountant-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>sviluppo di nuovi prodotti<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon icon-accountant-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>aggiornamento e ottimizzazione dell\u2019offerta esistente<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon icon-accountant-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>assicurazione e controllo qualit\u00e0<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon icon-accountant-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>innovazione e analisi dei driver di gradimento<\/p>\n<\/div><\/li><\/ul><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:20px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.2;\"><h3><strong>Relatori<\/strong><\/h3><\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-content-alignment:left;\"><h4><strong>Sebastiano Porretta<\/strong><\/h4>\n<p>Direttore scientifico Grey Fox e Presidente AITA, \u00e8 uno dei principali esperti a livello internazionale in Consumer e Sensory Science. Autore di numerose pubblicazioni di riferimento, collabora da anni con aziende del settore alimentare.<\/p>\n<\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-content-alignment:left;\"><h4><strong>Giovanni Fiorile<\/strong><\/h4>\n<p>Consumer &amp; Sensory Science Expert di Grey Fox by Smart Sensory Solutions, si occupa di applicazione delle metodologie sensory e consumer nei processi di sviluppo e validazione prodotto.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:20px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:28;line-height:1.3;\"><strong>Dettagli del webinar<\/strong><\/h3><\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:18;--minFontSize:18;line-height:1.4;\"><strong>Shelf Life \u2013 l\u2019approccio sensory &amp; consumer<\/strong><\/h5><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-content-alignment:left;\"><p>9 aprile 2026<\/p>\n<p>Ore 11:00 \u2013 11:45<\/p>\n<p>Dove? Online<\/p>\n<p><strong>La partecipazione \u00e8 gratuita, previa registrazione.<\/strong><\/p>\n<p>Ciascun partecipante ricever\u00e0 un link personale per l\u2019accesso.<\/p>\n<p><em>(\u00c8 previsto il riconoscimento di un credito formativo per i tecnologi alimentari iscritti all\u2019Ordine.)<\/em><\/p>\n<\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSf7R06nLzjjXGqJhSeOD47gjziznWyyVfKXdyMG4SAZEqmjNQ\/viewform?usp=send_form\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Iscriviti al webinar<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:20px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-paragraph\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><p class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:15;--minFontSize:15;line-height:1.7;\"><p>Comprendere la shelf life in relazione al consumatore non \u00e8 pi\u00f9 un\u2019opzione, ma una leva strategica per garantire qualit\u00e0, competitivit\u00e0 e coerenza con il mercato.<\/p>\n<p>Questo webinar rappresenta un\u2019occasione concreta per aggiornare il proprio approccio<\/p><\/p><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Scopri come determinare la shelf life dei prodotti alimentari con un approccio basato su dati sensoriali e comportamento del consumatore. Partecipa al webinar gratuito.<\/p>\n","protected":false},"author":4,"featured_media":7664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[51,52],"tags":[],"class_list":["post-7661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventi","category-news-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shelf Life: l\u2019approccio sensory &amp; consumer per misurarla davvero - Smart Sensory Solutions<\/title>\n<meta name=\"description\" content=\"Come misurare la shelf life dei prodotti alimentari in modo pi\u00f9 affidabile? 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